The short answer: a cleaning business website needs a quote request on every page, a clear list of what a standard clean and a deep clean include, your service area, and honest proof that you are insured, bonded and careful about who enters a client's home. Add online booking so a first quote turns into a recurring visit without a week of text messages.
The pages a cleaning business website needs
A cleaning website needs about eight pages, each answering one question a new client has before letting you in. You can launch with fewer and add the rest as you go.
Home page with one clear button
Who you clean for (homes, offices or both), the area you cover and a "Get a quote" button on the first screen of a phone.
One page per service
Standard cleaning, deep cleaning, move-in/move-out, recurring service and, if you do it, office or post-construction cleaning. Each page is a chance to match a specific search.
What's included
A checklist of tasks for each type of clean. This page heads off one of the most common complaints in the trade: "I thought that was included."
How pricing works
You do not need to publish prices, but explain what affects the quote: home size, number of bathrooms, pets, condition and how often you come.
Service area
The cities and neighborhoods you cover, written as text so search engines can read it.
About and trust
Your real team, how you hire, your insurance and bond, and what happens if something gets damaged.
Policies and FAQ
Keys and entry codes, pets, supplies (yours or theirs), cancellations, and whether clients need to be home.
Quote or booking page
A short form or a booking calendar, plus your business email address.
For the general checklist every business site follows, see what you need for a business website. This article covers what is specific to cleaning.
The quote form is the one action that matters most
For a cleaning company, the action that pays the bills is a quote request that becomes a recurring client, so every page should lead to it. Ask for exactly what you need to price the job and nothing more. Long forms lose people on phones.
- Homes: ZIP code, bedrooms, bathrooms, approximate size, pets, type of clean, how often (one-time, weekly, every two weeks, monthly) and preferred day.
- Offices: type of space, approximate size, how many nights or days a week, and a request for a walkthrough.
- Always: name, phone, email and how they prefer to be contacted, including a language choice if you work in English and Spanish.
Put "how often?" on the form. A client who picks "every two weeks" is worth far more than a one-time clean, and you will know to call them first.
How to design that path, from first visit to booked clean, is the subject of our step on user journeys and high-value actions.
What to list for a standard clean versus a deep clean
Spell out the tasks for each type of clean in a table, because clients compare companies by what is included, not by the name of the package. The list below is a common starting point; change it to match exactly what your crews do and what you charge extra for.
| Task | Standard clean | Deep clean | Move-in/move-out |
|---|---|---|---|
| Dust reachable surfaces, vacuum and mop floors | Yes | Yes | Yes |
| Kitchen counters, sink, outside of appliances | Yes | Yes | Yes |
| Bathrooms: toilet, sink, tub and shower | Yes | Yes, with scrubbing of buildup | Yes, with scrubbing of buildup |
| Baseboards, door frames, light switches | Your choice | Yes | Yes |
| Inside oven and fridge | Add-on | Your choice or add-on | Usually yes, the home is empty |
| Inside cabinets and drawers | No | Add-on | Yes |
Explain in one sentence when each one fits: a deep clean as the first visit or after a long gap, standard cleans to keep it up, move-out cleans for tenants and landlords. That sentence is often what an AI assistant lifts when someone asks "what is the difference between a standard and a deep clean?"
What bonded and insured mean, and how to show it
"Insured" usually means you carry general liability insurance, which covers injuries and property damage your work causes; "bonded" means a bond protects your clients if an employee steals from them. Clients see both words on every competitor's site, so explain them in plain language and show proof.
- General liability insurance covers bodily injury and property damage connected to your business, plus legal costs. The SBA's business insurance guide describes it and notes that insurance requirements vary by state.
- Workers' compensation covers employees hurt on the job. If you have employees, check your state's rules; the SBA guide above is a good starting point.
- A janitorial or cleaning service bond is an agreement between your company, the party requiring the bond and the company issuing it, meant to protect clients if an employee steals. The District of Columbia's insurance department explains this in its insurance guide for cleaning businesses, and notes that theft can also be covered with employee dishonesty (fidelity) coverage.
On your website, say exactly which coverage you have, and offer a certificate of insurance on request, which commercial clients often ask for anyway. Do not write "bonded and insured" if you only have one of the two. Whether a license or bond is required for cleaning businesses depends on your state and city, so check with your local licensing office, and ask your insurance agent which coverage fits your work.
How to talk about background checks on your website
Describe your hiring process honestly: if you run background checks, say so and say when (before hire, for every team member). Clients who hand over a key want to know who is coming.
If you use a screening company for those checks, federal rules apply. The FTC's guide Background checks: what employers need to know explains the basics: a separate written notice to the applicant, written permission, and specific notices before and after you turn someone down based on the report. Follow that process, then you can mention it with confidence on your About page. For questions about your own hiring, ask an employment attorney.
Photos of your real team in uniform do more for trust than any stock photo of a smiling cleaner. If team members prefer not to appear, a photo of your branded supplies and car works too.
Online booking turns one quote into a recurring client
Online booking lets a client pick a time for a walkthrough or first clean without waiting for a call back, and the storefront has two ways to add it.
- Website Builder Business Plus ($14.99 a month) includes Online Appointments, plus social media integration and Facebook sharing. A good fit if you want to build the site yourself and keep everything in one place.
- Professional Email Ultra ($11.99 a month per inbox) includes appointment booking inside your business email. A good fit if your website is on WordPress or is built by someone else.
Use online booking for the first visit, then confirm the recurring schedule with the client directly. Make sure the booking page states your service area and any minimum, so you do not get bookings you cannot serve.
Google Business Profile for cleaning companies
A Google Business Profile is where many local clients first see you, so set it up alongside the website and link the two. Cleaning companies usually travel to clients, which affects how you set the address and service area. Our step-by-step guide to Google Business Profile covers who qualifies, categories, service areas, reviews and how to track visits from the profile to your site.
What a cleaning business website costs
You have three realistic paths, from doing it yourself to having it built. Prices are the storefront's current prices before taxes; products renew automatically until you cancel.
| Path | What you pay | Best for |
|---|---|---|
| Build it yourself | .com domain $24.99 a year, Website Builder Business Plus $14.99 a month, Professional Email from $4.99 a month per inbox | Owners with a few evenings to spare who want online appointments built in. |
| Have Force Domains build it | A written quote with a fixed price before we start, plus domain, hosting (for example WordPress Basic at $12.99 a month) and email, paid separately | Owners who would rather clean than build, or who need English and Spanish pages done right. |
| Start with domain and email | .com domain $24.99 a year and Professional Email from $4.99 a month per inbox | New companies that need a professional address on quotes now and a site later. |
When we build it, the site is designed for phones first, with copy organized for Google and AI assistants, a quote form and tap-to-call, your domain, email and hosting connected, email authentication (SPF, DKIM and DMARC) set up, and Google Search Console and analytics in place. You own your domain, files, hosting and email. Google Business Profile setup or monthly care can be included in your written quote. For a full breakdown of monthly and yearly costs, read what a small business website costs, or see every plan on our prices page.
Which storefront products fit a cleaning business
Most cleaning companies need three things: a domain, business email and a site with booking.
- Domain: your business name plus "cleaning." See domain names for cleaning businesses for patterns and names to avoid.
- Email: Professional Email Pro ($5.99 a month per inbox) adds an invoice builder and business auto-reply; Ultra adds appointment booking.
- Website: Website Builder Business Plus if you build it yourself, or our website design service if you want it done for you.