The short answer: a concrete contractor website needs one page per type of job (driveways, patios, foundations and slabs, decorative concrete, pavers, walls), photo galleries sorted the same way, your license number where your state requires it, and an estimate form that collects measurements and photos. Most concrete contractors can run it on a plan they update between pours, or hand the build to us for a fixed price agreed in a written quote.
The pages a concrete contractor website needs
A concrete website needs a separate page for each kind of job you do, because a homeowner searching for a stamped patio and a builder looking for a foundation sub want completely different things. Build only the pages for work you actually do and want more of.
| Page | Who it is for | What to put on it |
|---|---|---|
| Home | Everyone | Your name, the area you serve, the main types of work and an estimate button in the first screen. |
| Driveways | Homeowners | New driveways, replacements, extensions and approaches; finishes you offer; photos of finished driveways. |
| Patios and walkways | Homeowners | Poured, stamped or paver patios, walkways and pool decks, with photos of each finish. |
| Foundations and slabs | Builders and homeowners | Slabs for homes, additions, garages, sheds and equipment pads; how you handle forms, base and reinforcement in your own words. |
| Decorative concrete | Homeowners | Stamped, stained, exposed aggregate or other finishes you do, with close-up photos so people can compare textures. |
| Pavers and walls | Homeowners | Paver installation, retaining walls, block walls, brick or stone work, if you do them. |
| Repair and replacement | Homeowners and property managers | Cracked, sunken or damaged concrete: when you repair, when you replace, and how you decide. |
| Projects | Everyone | Galleries sorted by job type, each photo captioned with the city and the work done. |
| About and licenses | Builders and careful homeowners | Owner, years in business, license number, insurance proof on request, equipment and crew capacity. |
| Estimate request | Everyone | The form described below, your phone number and what happens after they submit. |
For the basics every business site needs, see what you need for a business website. If you also do general remodeling, our guide to home improvement contractor websites covers process and review pages in more depth.
An estimate form that collects photos and measurements
The one action a concrete website should drive is an estimate request that already includes the size and the condition of the area, so you can give a rough range before driving out. A form that only asks for name and phone means a site visit for every lead, including the ones that were never a fit. Ask for:
Type of project
A short list: driveway, patio, walkway, slab or foundation, decorative finish, pavers, wall, repair, other. This routes the lead and tells you which crew or bid template applies.
Approximate size
Length and width in feet, or square feet if they know it. Add a note that a rough tape-measure number is fine, so people do not abandon the form.
What is there now
Bare dirt, gravel, old concrete to remove, pavers, grass. Tear-out changes the job, so ask up front.
Photos
Two or three phone photos of the area and the access path. If your form tool cannot accept uploads, tell them to reply to your confirmation email with photos attached.
Finish and timing
Plain, broom, stamped or other finishes, and when they hope to have it done.
Address or ZIP code
So you know if it is in your service area and how far the trucks travel.
Keep the required fields to name, phone or email, ZIP code and project type; make the rest optional. Then explain what happens next: whether you reply with a range, when you schedule a site visit, and how long a written estimate takes. Our step on user journeys and high-value actions shows how to track form submissions and calls so you know which pages bring in jobs.
Put a tap-to-call link next to the estimate button. Many homeowners and builders would rather call, especially when the job is urgent or hard to describe.
Project galleries sorted by job type
Sort your photos by the same job types as your service pages, so a homeowner looking at driveways sees only driveways. A single gallery mixing slabs, patios and block walls makes people scroll past work they do not care about. For each project, show a before photo, a mid-job photo of the forms or base (it proves you do the work right underneath), and the finished surface. Caption it with the city, the job type and the finish, such as "stamped patio with border, Mesa." Put the two or three best photos on the matching service page and link to the full gallery.
Large galleries can slow a site down on phones, so resize photos before uploading and use a few strong photos per project instead of dozens. A fast page keeps people on it long enough to request an estimate.
Showing your contractor license (rules vary by state)
Many states require a contractor license number on advertising, bids and contracts, but the details vary, so check your state's licensing board before you publish. In Arizona, the Registrar of Contractors explains that licensees must show their license number on ads, vehicles and documents, and must keep it on bids, contracts, estimates and correspondence with customers. Since 2021, some ads can skip the number if they include a web address and the website shows the contractor's name and license number on the home page, clearly visible and not in the footer.
Other states set different thresholds for when a license is needed and what an ad must include, and some cities license concrete or masonry work separately. Look up your state's contractor board, follow its rules, and show your license number on the home page and the estimate page either way. Builders and homeowners both check it.
Answer the questions concrete customers ask before they call
Answering common questions on your service pages saves phone time and brings in better-prepared customers. Write the answers in your own words, based on how you actually work; do not copy numbers from other contractors' sites. Questions worth answering:
- What affects the price of a driveway or patio: size, removal of old concrete, access for trucks, thickness, reinforcement and finish. You do not have to publish prices to explain this.
- How long until they can walk and drive on it, using the guidance you give your own customers for your mixes and conditions.
- What happens with cracks, how you place control joints, and what your warranty covers if you offer one.
- When you can pour in your area's weather, and how far ahead you typically book in busy months.
- Permits: who pulls them when your city requires one for a driveway approach or a slab.
What builders look for on a concrete subcontractor's site
Builders and general contractors use your site to confirm you are licensed, insured and able to handle the size of their job. A short "for builders" section on the about page helps: types of commercial or new-construction work you do, crew and equipment capacity, the area you cover, how to request your insurance certificate, and an email address at your domain for bids. That last part matters: a bid from office@ at your own domain looks like an established company.
What to put on Google Business Profile for a concrete company
Your Google Business Profile should match your website name exactly, use a concrete or masonry category, list your service area and include project photos sorted the same way as your galleries. Homeowners often compare contractors in the map results before opening a website. Our step on setting up Google Business Profile explains categories, service areas and how to tag the website link so you can see which leads come from the profile.
What a concrete contractor website costs: three paths
For a concrete contractor, the plan choice comes down to galleries and the estimate form: a builder handles a few project pages, while a large photo library and file-upload forms point to WordPress. Build it yourself, or have us build it for a fixed price in a written quote, with domain, hosting and email paid separately. Prices are current storefront prices, before taxes and fees, and plans renew until cancelled.
| Path | What you pay | Best for |
|---|---|---|
| Build it yourself | Website Builder Business $9.99/mo, or WordPress Basic $12.99/mo or Deluxe $16.99/mo; .com $24.99 first year; email from $4.99/mo per inbox | Contractors who will keep the galleries updated themselves. |
| Have Force Domains build it | A written quote with a fixed price before we start, plus domain, hosting and email paid separately at storefront prices | Contractors who want service pages, galleries, the estimate form and tracking done for them. |
| Start with just domain and email | .com $24.99 first year; email from $4.99/mo per inbox | Subcontractors who mostly bid to builders and need a professional email first. |
When we build it, each job type gets its own page and gallery written for Google and AI assistants, the estimate form and tap-to-call work on a phone at the job site, and your bids go out from an email domain set up with SPF, DKIM and DMARC. We also connect your hosting and set up Google Search Console and analytics, so you can see which job pages bring estimate requests. You own the domain, files, hosting and email, in English, Spanish or both. Custom estimate forms with photo uploads, Google Business Profile setup or competitor research can be part of your written quote. See our website design page to request one, and our guide to what a small business website costs for yearly totals.
Which storefront plan fits a concrete contractor
If your site will be photo-heavy with many project pages, WordPress Deluxe fits well: it adds daily backups, a staging site to test changes before they go live, and a Cloudflare CDN that helps photos load faster. WordPress also gives you more choice of form plugins, including ones that accept file uploads. If you want something simpler, Website Builder Business adds SEO tools on top of the Personal plan. For email, the Pro plan at $5.99 a month per inbox adds an invoice builder and business auto-reply. Compare plans on our web hosting page and business email page, and if you still need a name, read domain names for concrete contractors.