The short answer: a salon or barbershop website should let a new client see your services and price ranges, pick a stylist or barber, and book a time without sending you a DM. Add real photos of your work and your shop, a page for each person behind the chair and your policies, and you have a site that books clients while you're busy cutting.
Online booking instead of Instagram DMs
The most valuable thing a salon website can do is take bookings on its own. Booking through DMs means you answer messages between clients, go back and forth on times, and lose people who didn't want to wait for a reply. A booking button on every page turns that into a two-minute task for the client and zero minutes for you.
Two storefront products include booking:
- Website Builder Business Plus ($14.99 a month) includes Online Appointments, plus social media integration and Facebook sharing, so your site and your booking live in one place.
- Professional Email Ultra ($11.99 a month per inbox) includes appointment booking along with 100 GB of email and email campaigns, which works if you already have a site elsewhere and want booking tied to your business email.
If you already use a dedicated salon booking app you like, that's fine too: link to it from a clear "Book now" button on every page. What matters is that booking is one tap away, on the site, in your name. For how to design the path from first visit to booked appointment, read our step on the user journey and high-value actions.
Keep replying to DMs, but answer with your booking link. Within a few weeks, regulars learn to book themselves, and you get your breaks back.
The pages a salon or barbershop website needs
A salon site needs fewer pages than most owners think. Each one should answer a question clients ask before they book.
Home with a booking button
Who you are, the neighborhood you're in, your hours and a "Book now" button on the first screen of a phone.
Services and prices
Every service with a short description, how long it takes and the price or price range you set.
Stylists or barbers
A short page or section for each person: specialties, a few photos of their work and a button to book with them.
Gallery
Real photos of cuts, color, braids, fades and your actual shop. More on photos below.
Policies
Cancellations, late arrivals, deposits if you take them, kids, walk-ins. Clear policies cut no-shows and awkward conversations.
Location and contact
Address, parking tips, hours, phone, and a map link. Walk-in barbershops should say when walk-ins are welcome.
For the general checklist that applies to every business site, see what you need for a business website.
How to write a salon service menu with price ranges
Write your service menu as text on the page, with a starting price or a range for each service, set by you. Clients want to know before they book whether a service fits their budget; a menu that says "call for pricing" on everything sends them to a shop that tells them.
| Service | What to include | Why it helps |
|---|---|---|
| Haircut or fade | Who it's for, time in the chair, starting price | Clients compare shops on the basics first. |
| Color, highlights, balayage | A range, and what moves the price (length, thickness, correction) | Sets expectations so the final total isn't a surprise. |
| Braids, silk press, extensions | Range, time, whether hair is included | These take hours; clients plan around them. |
| Beard trim, lineup, hot towel shave | Price, time, add-on or stand-alone | Easy add-ons raise the ticket. |
| Bridal, quinceañera, events | "Starting at" price, what's included, trial options, how to request a date | Event clients book weeks ahead and want details. |
Two reasons to keep it as text instead of a photo of your price board: text is readable on any phone and works with screen readers, which is what WCAG's guidance on images of text recommends, and search engines and AI assistants can only match "balayage near me" to you if the word is on your page. Google's SEO Starter Guide notes that search result snippets come from the page's content.
If you list services in both English and Spanish, write each version in full instead of mixing languages in one line. For a bilingual shop, that means two clear menus on two language versions of the page.
Stylist and barber pages that bring repeat clients
A page for each stylist or barber helps clients book with the right person and come back to them. Clients choose a person, not just a shop, especially for color, braids or a specific fade. Each page or section should have:
- A photo of the stylist or barber and their first name.
- Specialties in their own words: "curly cuts," "blonding," "kids," "tapers and designs."
- Six to twelve photos of their own work.
- Days they work and a button that books directly with them.
- Languages they speak, if more than one. For many Hispanic families this is a deciding factor.
If you're a chair renter with your own clients, a personal domain keeps your page yours when you move. Our article on salon and barbershop domain names explains how to set that up.
Real photos: the trust signal that sells a salon
Real photos of your own work are the strongest trust signal a salon or barbershop has. Stock photos of models make every salon look the same and tell a new client nothing about what you can do.
- Shoot in good, even light, against a clean background, from the same angles each time.
- Show the back and sides, not just the front. For fades and color, that's what clients judge.
- Ask clients for permission before you post their photos, and respect a no.
- Include the shop itself: chairs, front desk, the entrance. People feel better walking in when they've seen it.
- Write a short description under each photo ("skin fade with beard lineup") so the text explains what the image shows.
Other trust signals for a salon or barbershop website
Beyond photos, clients look for signs that you're professional and that they'll be treated well:
- Clear prices and policies, written before they book.
- A link to your reviews where clients already leave them.
- A business email at your own domain on booking confirmations.
- Licensing information, if your state requires you to show it. Requirements vary by state, so check with your state's cosmetology or barber board rather than copying another shop's site.
- Accessibility details: parking, stairs, and whether you accommodate kids or sensory-friendly appointments.
What to put on Google Business Profile for a salon
Your Google Business Profile should match your website: the same name, hours, phone and services, with a link to your booking page. Our series step on setting up Google Business Profile covers categories, photos, reviews and how to tag your website link so you can see how many bookings start there.
What a salon or barbershop website costs: three paths
The right path depends on how much time you want to spend on it. All three use the same domain and business email.
| Path | What you pay | Best for |
|---|---|---|
| Build it yourself | Domain $24.99 a year, Website Builder Business Plus $14.99 a month (includes Online Appointments), Professional Email from $4.99 a month per inbox | Owners who want booking built in and are comfortable editing their own pages. |
| Have Force Domains build it | A written quote with a fixed price before we start, plus your domain, hosting and email paid separately | Shops that want a fast custom site with service pages, stylist pages and a clear booking path, in English, Spanish or both. |
| Start with domain + email | Domain $24.99 a year and email from $4.99 a month, or Professional Email Ultra at $11.99 a month for booking | New shops and chair renters who want the name and booking now and a full site later. |
For a full breakdown of monthly and yearly costs, read what a small business website costs, or compare every plan on our prices page.
Which storefront products fit a salon or barbershop
For most salons and barbershops, Website Builder Business Plus is the best fit in the storefront, because Online Appointments is built in. Here's how the options compare:
- Website Builder Business Plus ($14.99 a month): site, hosting, SSL, SEO tools, Online Appointments, social media integration and Facebook sharing.
- Website Builder Business ($9.99 a month): adds a PayPal Buy Now button and SEO tools, but no Online Appointments; works if you link to an outside booking app.
- Professional Email Ultra ($11.99 a month per inbox): appointment booking and email campaigns tied to your business email.
- Email Marketing Beginner ($9.99 a month): 500 contacts and 5,000 emails for openings, holiday hours and new stylists.
If you'd rather keep your hands on your clients, our done-for-you website design builds a fast custom service menu in text that clients can read on a phone, stylist pages, a clear "Book now" path and tap-to-call, with copy organized for Google and AI assistants and your domain, email (with SPF, DKIM and DMARC), Google Search Console and analytics connected. You own the domain, files, hosting and email. Google Business Profile setup is something we can include in your written quote.