• What a website needs to bring in customers

  The nine steps that turn a small-business website into calls, quotes and sales, with honest DIY time for each and which matter most.

• Step 1: Competitor research in Google and AI answers

  Step 1: a practical way to see who wins your searches and AI recommendations, and turn their gaps into your website plan.

• Step 2: Content strategy and topic clusters

  Step 2: turn keywords and the questions people ask AI assistants into a page plan, with one page per topic and clusters that sell.

• Step 3: SEO and GEO on every page

  Step 3: the page-by-page checklist for titles, headings, answer-first writing, structured data, Core Web Vitals and mobile.

• Step 4: User journey and high-value actions

  Step 4: choose your high-value action, map the path to it and fix calls, forms and proof to get more customers from the same traffic.

• Step 5: Google Search Console

  How to verify your domain in Google Search Console, submit a sitemap, and read the four reports that show whether customers find you.

• Step 6: Google Business Profile

  Who qualifies for a Google Business Profile, the name and category rules, review policy, photos, and how to link your site with UTM tags.

• Step 7: Microsoft Clarity and GA4

  How to set up GA4 key events for calls, quotes and bookings, use Microsoft Clarity recordings and heatmaps, mask sensitive fields and handle consent.

• Step 8: Bing Webmaster Tools

  Import your site from Google Search Console, submit sitemaps, turn on IndexNow and use Bing's AI Performance report to see Copilot citations.

• Step 9: After launch, the monthly checklist

  A one-hour monthly routine: Search Console, GA4 key events, Clarity sessions, AI assistant mentions, one page refresh and one small test.

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