Do you know what geolocated domains are and the importance they have for your website’s SEO? Currently, it’s possible to create domain extensions with suffixes from your city or country. These new domain extensions offer the great advantage that your users can contact you by geographical location. And they allow for good SEO positioning for your website in your locality.
How can you get the most out of this type of web domain? One of the most practical ways is by creating a domain with the name of your brand or the activity of your company. And you add the extension of your city or country. This way, geographic segmentation of SEO from your own domain becomes easier. Similarly, strong links can be established between your website and the locality where you are.
In this article, we will give you some tips that will allow you to position your local domain or geodomain.
Importance of geolocated domains for your website
Geolocated domains, also known as country code top-level domains (ccTLDs), are domain extensions that are associated with a specific country or region (.es for Spain, .fr for France, .uk for the United Kingdom, etc.). The importance of using geolocated domains for your website lies in several aspects:
- Local relevance. By using a geolocated domain, you demonstrate to search engines and users that your website is specifically targeted at an audience in a particular region or country. This can increase the relevance of your website for local users and improve your positioning in local search results.
- Credibility and trust. Users tend to trust websites more when they have a domain extension that reflects their geographical location. Using a geolocated domain can increase the credibility of your website with local users, which can result in higher conversion rates and user retention.
- Improved local SEO. Search engines value geographical relevance when displaying local search results. Using a geolocated domain can improve your local SEO, meaning that your website will be more visible to people searching for products or services in your geographical area.
- Market segmentation. By using a geolocated domain, you can segment your market more effectively and tailor your content and marketing strategies to meet the specific needs of users in that region or country.
- Ease of recall. Geolocated domains are often easier to remember for local users, which can increase the likelihood of them returning to your website in the future.
Advantages of Geolocated Domains for Your Website
Geolocated domains offer numerous advantages to your site on the web, which is why their use has become widespread. Among the great advantages of geodomains, we can mention the following functions of geolocated domains:
- They offer significant advertising and marketing opportunities for your brand or company in the territory where it operates.
- These domains are ideal for promoting and enhancing the brand image of the company or service.
- If your website domain includes the suffix of your country, they create strong links with the values of your brand and the country where its activities are carried out.
- They link your company or brand with the culture or language of the region where your website is based.
- They create empathy towards the website.
- They help increase brand visibility.
- Geolocated domains improve user experiences by facilitating information searches.
- It will be much easier for you to be found.
- It is more likely to generate more leads in the location indicated by your domain extension.
- They encourage local marketing. Therefore, it is more likely that your brand or company will see an increase in sales.
Techniques for positioning your local domain
Remembering that the function of a domain in the context of the web refers to the unique identification assigned to a website on the Internet. This domain is what users type into their browser’s address bar to access a specific site.
We share 7 tips that you can put into practice to improve the positioning of your geolocated domains in local search engines. These are as follows, in order of hierarchy:
Create and register memorable domain names, nothing complicated.
Easy-to-remember domains are short, not complicated to type, pronounce, and remember. Thus, it is more likely that your website will be recommended by word of mouth. Additionally, memorable geolocated domains help search engines because they make processing easier.
Ensure that your domain doesn’t look like a spam website.
There are certain domains that have symbols, spaces, and special characters in their structure to make them original. However, this can work against you, as it could give users the impression that it is an unsafe website or spam content. Similarly, it should be avoided as much as possible to include hyphens in the domain, as this practice is associated with spam behavior. This would reduce the readability of your domain. Instead of encouraging users to visit it, they would avoid it.
You can choose to use keywords in your domain.
Geolocated domains are ideal for SEO optimization. Since you indicate to your users the purpose of your website from the start. In other words, what services are being offered and where you are located geographically. In this case, the domain function would include your brand or company keyword, along with the company name and an extension with a city or country code. For example, transcriptionsred.us.
Use your brand name in your domain
If you don’t want to use keywords in your premium domain, you have the option of using your brand or company name. These types of domains are better positioned by Google search engines. Therefore, it should be memorable and original, which may require some research to ensure that no one else has that name or has registered the domain you want.
Consider including your country suffix in the extension
These geolocated country code domains carry significant weight in local SEO results. Since it is one of the most direct ways to show the user that your website is focused on a specific country or locality. Therefore, they are better valued and positioned than those with only generic extensions.
If it’s not a new domain, research its reputation
If you are interested in a domain name and it is already registered but being auctioned or sold, it is important that before buying it, you research its reputation online. That is, you should search for bad reviews, spam behavior, or previous blocks.
This way, you will prevent a bad reputation of this domain from negatively affecting your website. Similarly, it is important not only to investigate if the domain you want to acquire has a bad reputation, but also to investigate the interaction history of other pages towards that domain. You could find links to spam websites or sites of dubious reputation.
Choose to create subfolders or subdirectories instead of subdomains
The reason for this technical specification is that, from the perspective of SEO positioning, the content analyzed in subfolders of geolocated domains benefits from the strengths of the main domain. On the contrary, subdomains are considered separate pages or websites.
Final Conclusion
In conclusion, geolocated domains represent a powerful tool for hyperlocal marketing and search engine optimization. Their strategic use not only enhances the visibility and positioning of your website in local searches but also strengthens credibility, trust, and connection with your local audience.
To fully leverage these advantages, it is crucial to follow effective practices of local SEO positioning and choose a memorable and relevant domain for your brand or company. At Force Domains, we are here to assist you in this process, as well as domain renewal, providing you with the tools and knowledge necessary to make your online presence stand out and reach new levels of success.
Feel free to contact us for more information and start boosting your digital presence with geolocated domains. Together, we can take your business to the next level in the digital world!